Aparna Bawa, along with her fellow Zoom executives, found themselves working relentlessly earlier this year. Bawa, who serves as the Chief Operating Officer of the prominent U.S. video conferencing company, revealed, “Our CMO [chief marketing officer] and I… I remember back in April we would take shifts to sleep, it was crazy.” The sudden surge in demand for Zoom’s services was a stark contrast to the beginning of the year when most people were unfamiliar with the company. Video calls were not a common part of our work or personal lives until the COVID-19 pandemic emerged in March.
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