Why businesses must tackle the ‘reverse brain drain’

“I realised I liked working from home and didn’t want to return to the office so I started to look for jobs that allowed me to do it permanently,” says the 25-year-old graduate. “My new employer, Marketing Signals, has clients all over the world and allowed people to work wherever they wanted even before Covid, whereas my old company wanted me to work three days in the office, which didn’t suit my lifestyle.”